The Business Research Unit

Finance Sector

The Business research Unit has worked in the finance sector continuously since 1985. In those years we have undertaken projects on a wide variety of subjects on almost every aspect of finance sector related activity including:

Product and NPD

  • Usage and attitude surveys
  • Insurance products
  • Business finance products
  • Consultancy services
  • Credit cards
  • Store cards
  • Lease / finance packages
  • Financial products as add-ons to retail
  • Database marketing


Customers

  • Customer care / satisfaction
  • Increasing profitability by market segments
  • Customer expectations compared to experience


Staff

  • Staff attitudes surveys
  • Total Quality Management
  • Senior management workshops
 Corporate Marketing

  • Overall business development strategy
  • Corporate image
  • Financial marketing strategy
  • Advertisement development and tracking
  • Direct mail development and tracking
  • Promotional development
  • Studies of intermediary networks


Markets

  • Banking
  • Building societies
  • Credit
  • Insurance companies
  • Business finance
  • Insurance brokers
  • Factoring/invoice discounting
  • Financial consultancy