The Business Research Unit

IT / Communications Sector

The Business Research Unit has expertise in the IT / communications market which dates back to the beginning of mainframes. We have worked on and seen the development of IT / communications products, services and distribution channels since that time.

Products

  • Mainframes
  • Minis
  • PCs
  • Note books
  • Printers
  • Networks
  • Telecommunications
  • Data transmission
  • Mobile communications
  • Document delivery
  • Internet
  • Consumables


Systems/applications

  • New product development
  • Feasibility studies
  • Vertical sector software
  • Specific product development


Distribution

  • Dealer surveys
  • IT retailer surveys
  • Changing dealer networks
  • Channel satisfaction surveys
  • Sales performance by channel
  • Service / technical support areas
Markets

  • Mass industrial
  • Vertical industry sectors
  • Small business sectors
  • UK and Europe
  • Segmentation studies


Customer services

  • Satisfaction
  • Usage and attitudes
  • Service issues


Marketing / Communications

  • Business strategy / positioning
  • Wider horizon studies
  • Direct mail
  • Advertising development